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Research papers

Travelling so fast, they can't stop for research?

This paper is subdivided into three sections. In the first section, which provides a historical overview of organizational structures through time, the advantages and disadvantages of the various models will be discussed and used to provide an...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Richard L.P. Hugen, Mariette M. Meulman
Company: IPM Research & Advies
September 1, 1995
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Citation

Hugen and Meulman (1995a, September 01). Travelling so fast, they can't stop for research?. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/travelling-so-fast-they-can-t-stop-for-research-


Research papers

Accommodating national differences in international approaches

The paper sets out to discuss some general aspects which affect the communicative value of pharmaceutical advertising effectiveness in general. After some general statements on international campaigns as a means to communicate with doctors a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Richard L.P. Hugen
September 9, 1981
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Citation

Hugen, R. L. (1981a, September 09). Accommodating national differences in international approaches. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/accommodating-national-differences-in-international-approaches